Apparel / 2025
Commons Studios
An editorial Shopify build for a rising label with a real point of view.
- Client
- Commons Studios
- Location
- Los Angeles, CA
- Year
- 2025
- Role
- Shopify, Art Direction, Merch Systems
Shopify BuildCreative Direction
Commons Studios
Apparel — 2025
+62%
Add To Cart Rate
5.1 pages
Avg Session Depth
+38%
Returning Customer Rev
Overview
01 / 03
An editorial commerce experience for a rising clothing label, engineered for storytelling and repeat purchase.
The Challenge
02 / 03
Commons Studios needed a store that felt like a magazine and behaved like a modern retailer, without sacrificing speed or clarity at checkout.
The Approach
03 / 03
- 01
Designed a full-bleed, editorial Shopify theme built around the drop calendar.
- 02
Structured collections and PDPs around narrative modules and lookbook context.
- 03
Integrated retention flows that carry the same tone from feed to inbox.
Deliverables
- Custom Shopify Theme
- PDP System
- Editorial CMS
- Lifecycle Emails
Outcome
The site reads as a brand-first publication and sells as a purpose-built commerce engine, with sessions that go deeper and carts that convert higher.
Next Project
Compliments
Apparel / 2024