Retail / 2024
Common Hype
Rearchitecting a high-volume store for retention, not just traffic.
- Client
- Common Hype
- Location
- Scottsdale, AZ
- Year
- 2024
- Role
- Site Architecture, CRM, Retention
Site ArchitectureAutomationRetention
Common Hype
Retail — 2024
+47%
Repeat Order Rate
+29%
Email List Actives
+22%
LTV / Customer
Overview
01 / 03
Structural overhaul of a high-volume retail store paired with segmentation-led email and SMS that lifted repeat orders.
The Challenge
02 / 03
Common Hype had strong top-of-funnel demand but the site and CRM were not built to hold onto customers after the first purchase.
The Approach
03 / 03
- 01
Rebuilt navigation, collection logic, and search around real buyer intent.
- 02
Reworked the CRM into behavior-based segments instead of a single blast list.
- 03
Deployed a full retention program across email, SMS, and back-in-stock triggers.
Deliverables
- IA & Site Rebuild
- Segmentation Model
- Retention Program
- Reporting Dashboard
Outcome
Repeat purchase rate stepped up, list health rebounded, and paid traffic finally had a system waiting to catch it on the back end.
Client Reflection
"Trillogy understands e-commerce at a high level. Everything was built intentionally and backed by real strategy."
Next Project
Compliments
Apparel / 2024